8 | | OCTOBER - 2022IN MY OPINIONIn a world of personal identity, there is a new vertical, and it is a digital one; it expands every day, and it constructs with more and richer information. In return, this new identity, our digital identity, is more intimate and sensible.Through smart devices and more intelligent IoT, people generate data that brings precision to personal aspects of vulnerability. Our personality, location, wishes, family ties, work, states of mind, health, gastronomical preferences, aesthetics, music, political beliefs and religious ones.Today, this information is processed in near real-time with advanced methods such as artificial machine learning and big data.Today joint international groups are promoting laws and regulations that can protect the true meaning of personal digital information and its intrinsic relation of this protection with personal human rights and democracy. This has obligated countries to take steps forward in regulating data.However, our obligation as technologists does not end with personal information, which is a sign of external digital footprints and traces of our identity and personality. There are companies in the field of health transportation and technology that are developing technologies that directly impact our neural activity. Using information exposed to the readers can influence and modify decisions and perceptions.So question to what end technologies of this nature are used in human beings set up a profound ethical discussion that points to the necessity to legislate promptly on our Neurorights. I propose that we need a Neuro by design code framework to protect the integrity of the human brain and its neural activity and, in return, safe keep its personal identity and human integrity.The creator Rafael Yuste, a neurobiologist and creator of NeuroRights Foundation (NRF), assurers that for the very first time, you will be able to see what is inside the human mind and change it.The scientific community proposes an ethical regulation to take advantage of these technological advancements. We need to understand that these technologies are compelling and valuable to heal many neurological ailments of extensive data, such as Alzheimer's, Parkinson's disease and many others.Organizations like the NRF have raised the inclusion of Neurorights in the declaration of universal human rights. Five rights conform to this proposal the right to mental privacy, personal identity, free will, an increase in neurocognition and the protection against bias.In the absence of a global jurisdiction framework for Neurorights, we should, just like we propose privacy by design, also have Neurorights by design that places development and technologies of any system that touches any of the rights as mentioned above to include design considerations on how to address each one of them.We must be ethical once we establish connections of data through the use of artificial intelligence; if it would be possible to identify emotions and introduce different states, the thought of having a system that could read people's thoughts and access their memory is a potential danger to humanity.Today we live in a world of big data techniques that influence people by providing neuromarketing and influencing them to make additional purchases end political stances. This violates the fundamental principles of human rights, and in return, it means that new rights are not fiction but our actual real and present danger.By Luis Cruz Huertas, SVP, Head of Infrastructure ­BigData, Group Consumer Banking and Big Data Analytics Technology, Tec, DBS Bank (XSES: D05)NEURORIGHTS BY DESIGN: THE MOST IMPORTANT TECHNOLOGICAL FRONTIER
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