| | 19 SEPTEMBER - 2021of different financial products and services. This is possible because of Bairong's capability to create accurate financial and behavioral models of consumers, which, in turn, can be used to help FSPs strengthen their precision marketing endeavors. Further, through fraud screening, analysis of product application data submitted by consumers, risk pre-assessment, and user preference modeling from different financial institutions, Bairong can match consumers with appropriate financial products to augment FSPs' marketing efforts. And while offering these competencies, Bairong paves the path for other value-added services necessary for precision marketing as well. For example, Bairong can provide alerts about the improved credit score of a consumer, details of possible fraud, or information regarding a breach of contract. Alongside this, for the insurance brokerage business, particularly, Bairong has developed a dedicated customer relationship management (CRM) solution named Liming Box. This innovative CRM solution equips insurance brokers with the most modern data-driven tools and analytics necessary for nurturing stronger customer relationships. Such holistic efforts in the fintech sector have garnered Bairong a lot of global recognition. In 2019, Bairong was ranked as "China's innovation model" by the China Economic Forum of People's Daily. The company was also selected as a crucial partaker in China's "13th five-year plan," which aims to augment science and technology to the highest national priority. The company was certified as Level 3 Security Protection for National Information by the Ministry of Public Security. Today, these recognitions are being further substantiated by the company's ever-growing user base. More than 4,800 financial institutions, including six state-owned banks, 12 national joint-stock banks, thousands of urban and rural commercial banks, consumer and auto finance, and insurance companies in China currently rely on Bairong's breakthrough SaaS platform to streamline their financial processes. Due to this market acceptance, as recently as March 2021, Bairong was recognized by cornerstone investors of Cederberg Capital, China Structural Reform Fund Corporation Ltd., and Franchise Fund LP, with Morgan Stanley, CICC, and CMBC Capital as co-sponsors. And the company was successfully listed on the Hong Kong Stock Exchange, getting official access to capital markets. Continuing ahead with this reinforced power, Bairong is now laser-focused on deepening the application of AI and big data in finance, helping the digital transformation of financial institutions, and reconstructing industrial ecology. Zhao Hongqiang
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