| | October 20206Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com October - 23 - 2020, Vol 10, Issue - 01 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com Over the last decade, owing to the digitalizing business landscape and shifting customer demands, customer experience management (CEM) has become paramount to an organization's success. In the past, a business' relationship with a customer ended with a successful purchase of a product. Today, however, brands have to place emphasis on the overall experience that a customer goes through before and after checkout as it has emerged as the driving force underlying improved business performance. With CEM solutions, organizations can ensure the optimization of their customer interactions and boost loyalty.Currently, the CEM solutions space is developing leading edge offerings that are capable of assisting businesses in tackling all the hurdles and delivering an intuitive customer experience. And at the forefront of this race is the incorporation of AI, which when combined with IoT, facilitates firms to provide hyper-personalized customer experiences based on real-time data. Looking ahead, CEM solutions will seamlessly gather objective information to deliver customers with an enhanced, and more importantly, memorable customer experience. The new digital realm of marketing, driven by algorithms and personalized customer interactions is at the heart of several companies that are featured in this edition of APAC CIO Outlook. In this edition, the curators have dived through a multitude of CEM solution providers, changing market trends, and client requirements along with a sneak peek into what the future of customer experience management would look like. We hope the insights from the many thought-leaders and innovative solutions will aid you in making informed decisions for your enterprise.Let us know your thoughts. Paving the way to Personalized Customer ExperiencesJustin Smith Managing Editoreditor@cioreview.comCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Editorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeBrian Harding*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Dean WinchesterEditorial
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